The Studio.
Smash, splash, throw, spin, drip, swing — fifteen ways to put paint on canvas. Three cities. Always open.
Step insideSmash, splash, throw, spin, drip, swing — fifteen ways to put paint on canvas. Three cities. Always open.
Step insideA room. Things that break. A bat. You. Bring whatever you came with — leave it in pieces.
Pick up the batWe bring black light, luminescent paint and a hand-picked DJ to your city, your venue, your night.
Bring it homeOur Studio Stands On
We built the Studio on these six pillars — our first venture, our foundation. Now we apply them to everything we do.
Be yourself. No boundaries. No expectations.
Become the child you once were — pure, happy.
To give and to receive, unconditionally.
An ever-raging war against the status quo.
Every human, treated equally — no matter the differences.
A place where you always belong.
Other ventures
Some of what we're building lives outside the four walls of a studio. The Foundation. The Web3 marketplace. And whatever the next idea turns into.
2% of monthly profits across every Shades of Joy venture used to feed 200 people / month in Vadodara through the Sharing of Prosperity project.
Read where it's goingOur Web3 NFT marketplace, currently raising the seed round. View the pitch deck, follow the build, or invest in the future of digital creation.
Request the pitch deckSELF EXPRESSION, not painting. Emotion, not technique.
Three studios · One feeling
Book any slot after 7 PM and the entire studio shifts to Neon mode — black light on, fluorescent paints flowing, every splatter glowing.
Rain dance (10 minutes) included with both variants.
TO SIGN UP, JUST PICK A DAY, CHOOSE A TIME SLOT, AND LET US KNOW. THAT'S IT, THAT'S THE SIGN-UP PROCESS.
We are not about anger. We are about expression.
We are happy to present to you our latest experimental concept, Anger Management. With Anger Management we are testing a new philosophy, where anger is not suppressed but fully embraced and expressed. Anger is a primal emotion — a natural force that often goes misunderstood. We want to foster a space for this raw energy, transforming it into release, relief and renewal.
We believe that bottling emotions only leads to more tension. Instead, we offer a safe, controlled environment where you can let go, break free and feel empowered. Whether it's smashing, breaking, or simply venting — we are here to help you process your anger in a way that feels liberating and cathartic.
The experience is fully modular — you only pay for what you break.
Smash bricks against the wall — and watch them shatter.
₹25 / brickTake a baseball bat to the chair — beat it till it forgets it ever stood.
₹499 / chairLet the rockstar in you come alive — smash it like Hendrix.
₹5,999 / guitarTake a bat or hammer to a 65″ flat-screen TV.
₹19,999 / TVWe'll add more modules with time. All prices listed above are excluding GST.
You can DM us, or call / WhatsApp us on 9104088116 to book your slot.
Wear clothes that cover — full pants, a t-shirt (ideally full-sleeve), and shoes. No open footwear.
Anger Management sessions are not time-bound — the session lasts as long as your supplies last.
We strictly operate on exclusivity. Only the people you choose to come with will be present, no one else.
The current modules don't require a full protective kit, though we do offer face protection shields throughout.
We recommend 5 minutes of meditation / cool-down. Calming music plays — sit, breathe, settle. Then venture back into the world.
Paint Party · Neon Paint Party · Corporate Events. We are all about freedom — and a mighty symbol of freedom is the open road. We're ready to put the entire Studio on wheels and bring it to you. Anywhere in India.
Our Neon Paint Parties aren't just events; they're experiences that become legend. We set cities ablaze with luminescent shades, transforming nights into vivid dreams. Colours, music and culture unite — all under vibrant neon lights. Play, create, explore, discover. Surrender to the rhythm or become a slave to the beat. Paint your heart away or simply play with paint. In a world where so much divides us, these nights unite us.
If you run a cafe, a club, a lounge, a rooftop, a warehouse, a farm — anywhere a city can gather under lights — we want to hear from you. Across India, we're partnering with venue owners and event organisers who want their space to be the place their city talks about for the next month, not just the next morning.
The audience is already built. Our last reel crossed 6 million views. Every party we throw becomes talk of the city for weeks. The venues that have hosted us don't just sell out the night — they change how their city sees them long after the paint has come off the walls.
Beyond the revenue share, the exposure is the real value. We hand you a system that's been tested at scale: a custom party webpage, scan-to-burn ticketing that prevents duplicates, targeted Instagram advertising drawn from a 6M-view content library, a hand-picked DJ for techno or PSY trance, materials to cover and protect your space, and a tokenised guest experience throughout the night.
You bring the venue, the city, and the will to host something unforgettable. We do the rest.
Dive into a world where creativity knows no bounds. We offer multiple franchise structures across all our businesses — much more than a business opportunity. We offer you the chance to be at the forefront of a cultural renaissance. A proven model, unparalleled support, a brand that resonates with everyone.
The Expression Studio model is a commercially designed structure that maintains the core values and experience of our flagship Conceptual Art Studio, while being scalable and operationally simple. The Expression Studio has fixed timings for opening and closing, and operates on walk-ins only — no prior booking is required.
The space allows people to engage in uninhibited artistic expression — painting walls, canvases, or playfully playing with paints. The Expression Studio is an embodiment of the ultimate experience of expressionism and joy.
The Open Studio model is ideal for everyone. It demands minimal time and attention and can be efficiently managed by a single trusted employee.
We at Shades of Joy were never driven by money — it was always about ideology, philosophy & spreading freedom & joy. What's always excited us about money is the difference we can make with it to people's lives, and how we can guide the transformation of society. With those thoughts in mind, the Shades of Joy Foundation was built.
"We are about self expression, not painting. It's about emotion, not technique. This is not a class, we don't want to teach. We simply want you to be you & create."
Every studio is private when you book it. Every activity is untimed unless we say otherwise. Every person is welcome — alone, with one friend, with a hundred. The studio doesn't care who you are.
The atmosphere is truly special. Smooth jazz or techno echoing off paint-spattered walls. The wind often singing. Come as you are.
We will be allocating 2% of monthly profits from all ventures under the Shades of Joy brand to the Foundation & its projects. We do not accept any donation. We over time will be creating events, products & NFTs — the proceeds of which will all be given to the foundation & its projects/causes.