Shades of Joy is a unique, joyful concept that thrives in urban settings. It appeals to everyone. From children as young as 2 to senior citizens as old as 80 & all the age groups that come in between & beyond. Kids love making a colourful mess as the mothers enjoy looking on & knowing they don’t have to clean it up. Teenagers love Shades of Joy because they can explore art & truly let the rebel in them express without any restrictions & with absolute freedom. Home-makers and their kitties bring down the roof; chat & create some astonishing art while sampling & enjoying some fine wine. (Applies only for Shades of Joy locations outside Gujrat). Families love it because it is a great bonding experience & an endless reel of joyful moments. For corporate events shades of joy has special programs that are designed for team building & stress management. For parties, specially birthday parties, Shades of Joy is the place to be with no end to colours & now what has become legendary - the paint fights. Be it recreational or a celebration, Shades of Joy is the place for every occasion!


This has all been written to showcase the wide appeal & aspects of the Shades of Joy brand. For a better understanding of who we are & what we do, review our website thoroughly & you will understand why this is not just another art studio or just a business.


What Shades of Joy offers to its Franchisees:

• STEP BY STEP GUIDANCE TO SETTING UP THE STUDIO.

• SITE SELECTION

• INTERIOR PLANNING AND LAYOUT

• EQUIPMENT SELECTION, PURCHASE & MAPPING

• VENDOR & SUPPLIER RELATIONS

• TRAINING ON SOFT SKILLS & EQUIPMENT

• WEBSITE AND SOCIAL MEDIA CENTRALISATION AND SUPPORT

• ADVERTISING SUPPORT

• TRAINING IN RUNNING THE STUDIO AND BASIC ART THAT IS PRACTICED AT THE STUDIO ( WE HAVE SOME VERY UNUSUAL PRACTICES THAT EVEN PROFESSIONAL ARTISTS LIKE TO COPY)

• HANDHOLDING FOR GROWTH AND TROUBLE SHOOTING

• USE OF THE SHADES OF JOY NAME AND BRAND Trademark


What is required of a Franchisee:

  1. A space of minimum 1000 sq ft (Main studio space 600 Sq ft) (Supply storage - 200 sq ft) (Painting storage room - 200 sq ft) (Toilet/washroom must be present on Premises). The space should be in a decent area that is easily accessible. Farm-houses, not too far from the main city would also be fine.
  2. The ability to invest around Rs 2 to 2.5 lacs not including franchise fee & studio space but includes working capital.

Franchise Fees

Franchise Structure - 1

Franchise Fee - 5 lacs.

Annual Franchise Royalty - 1 lac + 5% of Annual Revenue.

Franchise Structure - 2

Initiation fees - 0.

Annual franchise fee 1 lac + 25% of annual revenue.



What is it like Owing & Running the Shades of Joy Art Studio -

Owning & running the Shades of Joy art Studio is an experience so rewarding & fulfilling that words just cant do it justice. Meeting new people with beautiful minds & being exposed to so many unique ideologies & philosophies is a liberating experience that is extremely rewarding to the mind & soul. While sharing old stories never gets old. Owning & running shades of joy is an experience that is much like a endless vacation, where everyday is new & hence nothing ever gets old. Life is the masterpiece of nature - make yours worth it.