Shades of Joy is a unique, joyful concept that thrives in urban settings. It appeals to everyone. From children as young as 2 to senior citizens as old as 80 & all the age groups that come in between & beyond. Kids love making a colourful mess as the mothers enjoy looking on & knowing they don’t have to clean it up. Teenagers love Shades of Joy because they can explore art & truly let the rebel in them express without any restrictions & with absolute freedom. Home-makers and their kitties bring down the roof; chat & create some astonishing art while sampling & enjoying some fine wine. (Applies only for Shades of Joy locations outside Gujrat). Families love it because it is a great bonding experience & an endless reel of joyful moments. For corporate events shades of joy has special programs that are designed for team building & stress management. For parties, specially birthday parties, Shades of Joy is the place to be with no end to colours & now what has become legendary - the paint fights. Be it recreational or a celebration, Shades of Joy is the place for every occasion!


Shades of Joy is much more then just an art studio, we have art products, special editions such as nationwide, highway star, corporate & many more upcoming editions that bring the shades of joy experience to different places in different ways. We have a delivery Network, & theirs also the sharing of prosperity project. There are many more upcoming projects around the Shades of Joy brand from merchandise to a clothing line. This is Shades of Joy.


This has all been written to showcase the wide appeal & aspects of the Shades of Joy brand. For a better understanding of who we are & what we do, review our website thoroughly & you will understand why this is not just another art studio or just a business.


What Shades of Joy offers to its Franchisees:

• STEP BY STEP GUIDANCE TO SETTING UP THE STUDIO.

• SITE SELECTION

• INTERIOR PLANNING AND LAYOUT

• EQUIPMENT SELECTION, PURCHASE & MAPPING

• VENDOR & SUPPLIER RELATIONS

• TRAINING ON SOFT SKILLS & EQUIPMENT

• WEBSITE AND SOCIAL MEDIA CENTRALISATION AND SUPPORT

• ADVERTISING SUPPORT

• TRAINING IN RUNNING THE STUDIO AND BASIC ART THAT IS PRACTICED AT THE STUDIO ( WE HAVE SOME VERY UNUSUAL PRACTICES THAT EVEN PROFESSIONAL ARTISTS LIKE TO COPY)

• HANDHOLDING FOR GROWTH AND TROUBLE SHOOTING

• USE OF THE SHADES OF JOY NAME AND BRAND


What is required of a Franchisee:

  1. A space of minimum 1000 sq ft (Main studio space 600 Sq ft) (Supply storage - 200 sq ft) (Painting storage room - 200 sq ft) (Toilet/washroom must be present on Premises). The space should be in a decent area that is easily accessible. Farm-houses, not too far from the main city would also be fine.
  2. The ability to invest around Rs 2 to 2.5 lacs not including franchise fee & studio space but includes working capital.

Franchise Fees

Tier 1 Cities

One time Initiation fees - 11 lacs              (2 year Term)

Post initiation annual franchise fee - 5 lacs

Tier 2 Cities

One time Initiation fees - 8 lacs                 (2 year Term)

Post initiation annual franchise fee - 4 lacs

Tier 3 Cities

One time Initiation fees - 6 lacs                   (2 year Term)

Post initiation annual franchise fee - 2 lacs



What is it like Owing & Running the Shades of Joy Art Studio -

Owning & running the Shades of Joy art Studio is an experience so rewarding & fulfilling that words just cant do it justice. Meeting new people with beautiful minds & being exposed to so many unique ideologies & philosophies is a liberating experience that is extremely gratifying. While sharing old stories never gets old. All this while helping people to find the artist within them or of course let them say f*uck off to the artist in them & throw colours & just have the best time ever.  Owning & running shades of joy is an experience that is much like a endless vacation, where everyday is new & hence nothing ever gets old. Life is the masterpiece of nature - make yours worth it.