Franchise

Join Our Revolution!

Dive into a world where creativity knows no bounds. Our art studio franchise offers more than just a business opportunity; it is a chance to be at the forefront of a cultural renaissance. With a proven model, unparalleled support, and a brand that resonates with everyone from all walks life and all ages; from kids as young as 2 to elderly as old as 75. We are the go-to place whether it is a casual friends meetup, birthday celebrations, family get-togethers, play dates, dates, or corporate team-building activities, our studio is built for everyone & for every occasion.

Shades of Joy Art Studio is not about Art. As we often say - We are about self expression, not painting. It is about emotion, not technique.

Franchise Options

What is the Private Studio Model

  1. The Private studio model offers exclusivity & a premium experience to it's customers. The studio operates on a pre-booking system with dedicated time slots throughout the day. When someone books a time slot the entire Studio belongs to them for that period. Whether they are an individual or a group of 20, their time slot is exclusively theirs & no one who hasn't come with them would be present during their time slot. A wide range of activites can be experienced at the private studio, such as - Freeform, Pottery, Paint the Wall, Paint Fight, Neon Nights, Tie-Dye, Alcohl Ink, Fluid Art & more.

The Private Studio Model is ideal for

  1. The Private Studio Model is ideal for passionate individuals who aspire to manage a studio, connecting with new people, delivering exceptional experiences, and running a successful business. This Model demands consistent daily commitment to ensure growth. It is recommended that the franchise owner takes on the role of the studio’s artist/manager for the best experience and optimal results.

What Shades of Joy offers to it's Private Studio Franchisees

1. Prime Site Selection: Let us help you pinpoint the ideal location that aligns with your vision and our brand.

2. Tailored Interior Design & Layout: We provide expert insights into creating a space that is both functional and inspiring.

3. Curated Equipment Procurement: From selection to purchase and optimal placement, we have got you covered.

4. Trusted Vendor & Supplier Connections: Benefit from our established network, ensuring quality and value.

5. Training Program: Our in-depth training program, conducted on-site for one week, covers specialized training for each individual art activity, equipment usage, photography and videography skills, as well as an in-depth overview of operational systems and best studio practices.

6. Centerilised Digital Operations: We will fully integrate the franchisee into our website and create a custom online booking system. All social media posts, reels & stories will be handled by our Digital Operations team. We will also list your location on google & optimise your SEO.

7. Strategic Advertising Assistance: Leverage our expertise in effective promotional strategies tailored for rapid growth.

8. Exclusive Territory Rights: Each franchisee gets exclusive rights to operate within a defined territory/area, minimizing competition and getting continuous support & troubleshooting. When you are aiming for growth or facing challenges, our team stands by your side, ensuring your success.

9. Brand Power: Use of the "Shades of Joy" name and trademark.

What is required of a Franchisee:

Space

  • The Studio will require a minimum of 1,000 sq ft, detailed as follows:

  • Main studio: 600 sq ft
    - Supply storage: 200 sq ft
    - Painting storage: 200 sq ft

  • A toilet/washroom is essential on the premises.

     

    Ideally, the space should be situated in a prime area and should be easily accessible.

Capital

Financially, there should be a capacity to invest around 4 lacs. (This excludes the franchise fee, location rent, structural and interrior costs but encompasses working capital & equipment cost ) Optional equipment: A GoPro Camera for Timelapse Videos & an Iphone 14 or later for shooting reels.

Employees

Artist/Manager - The Private studio will requrie an individual who is capable of mastering the multiple art activites that we offer & has good communiaction skills. This is also the individual who will be tasked for recording videos & shooting pictures of the people at the studio.

Helper - A helper will be required to tape & fill the paint bottles every few days along with a few other tasks.

Cleaner - A cleaner will be requried to dust and mop the enire space & keep the washroom clean.

Franchise Structure for Private Studio

Franchise Structure
(Individual)

Franchise Fees - ₹5 lacs.

Royalty - 5% of Monthly Revenue.

Territorial Rights: Exclusive rights for a radius of 10km.

Annual Renewal Fees - ₹2 lacs.

Master Franchise Structure
(City Wide)

Franchise Fee - ₹10 lacs.

Royalty - 10% of Monthly Revenue from all locations of the City.

Territorial Rights: Entire City.

Annual Renewal Fees - ₹4 lacs.

What is the Open Studio Model

  1. The Open Studio model is a commercially designed approach that maintains the core values and experience of Shades of Joy while being operationally simple. The Open Studio has fixed timings for opening and closing. The Open Studio operates on walk-ins only, no prior booking is required. The space allows people to engage in uninhibited artistic expression, whether that involves painting walls, canvases, or playfully playing with paints. The Open Studio is an embodiment of the ultimate experience of expressionism and joy.

The Open Studio Model is ideal for

  1. The Open Studio model is ideal for everyone. It demands minimal time and attention and can be efficiently managed by a single trusted employee.

What Shades of Joy offers to it's Open Studio Franchisees:

1. Prime Site Selection: Let us help you pinpoint the ideal location that aligns with your vision and our brand.

2. Tailored Interior Design & Layout: We provide expert insights into creating a space that's both functional and inspiring.

3. Curated Equipment Procurement: From selection to purchase and optimal placement, we have got you covered.

4. Trusted Vendor & Supplier Connections: Benefit from our established network, ensuring quality and value.

5. Training Program: Our comprehensive training program entails an in-depth overview of operational systems and best studio practices, delivered directly at your location to your employees over a span of 2 days.

6. Centerilised Digital Operations: We will fully integrate the franchise into our website. All social media Posts, Reels & Stories will be handled by our Digital Operations team. We will also list your location on Google & optimise your SEO.

7. Strategic Advertising Assistance: Leverage our expertise in effective promotional strategies tailored for rapid growth.

8. Exclusive Territory Rights: Each franchisee gets exclusive rights to operate within a defined territory/area, minimizing competition and ensuring a dedicated customer base.

9. Continuous Support & Troubleshooting: When you are aiming for growth or facing challenges, our team stands by your side, ensuring your success.

10. Brand Power: Use of the "Shades of Joy" name and trademark.

What is required of a Open Studio Franchisee

Space

  • The Studio will require a minimum of 2,500 sq ft, detailed as follows:

  • Main studio: 2,300 sq ft
    - Paint Bar + Supply storage: 200 sq ft

  • A toilet/washroom is essential on the premises.

    Ideally, the space should be situated in a prime area and should be easily accessible.

Capital

Financially, there should be a capacity to invest around 2.5 lacs. (This excludes the franchise fee, location rent, structural and interrior costs but encompasses working capital & equipment cost) Optional equipment: A GoPro Camera for Timelapse Videos & an Iphone 14 or later for shooting reels.

Employees

Manager - The Open Studio will requrie an individual with good managerial & communiaction skills.

Helper - A helper will be required to tape & fill the paint bottles every few days along with a few other tasks.

Cleaner - A cleaner will be requried to dust and mop the enire space & keep the washroom clean.

Franchise Fees for Open Studio

Franchise Structure
(Individual)

Franchise Fee - ₹10 lacs.

Royalty - 10% of Monthly Revenue.

Territorial Rights: Exclusive rights for a radius of 10km.

Annual Renewal Fees - ₹2 lacs

Master Franchise Structure (City Wide)

Franchise Fee - ₹20 lacs.

Royalty - 15% of Monthly Revenue from all locations of the City.

Territorial Rights: Entire City.

Annual Renewal Fees: ₹5 lacs.

Master Franchise Structure (State Wide)

Franchise Fee - ₹40 lacs.

Royalty - 15% of Monthly Revenue from all locations of the State.

Territorial Rights: Entire State.

Annual Renewal Fees - ₹10 lacs.

To be Anounced.

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